Friday, 26 May 2017

8 Biggest Email Mistakes

Our subject line today is the model of perfection … according to online marketing firm Marketo. Why? It’s clear and direct … not clever. ‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. They cite a case study reporting that clear subject lines received 541% more clicks than clever ones. So, they say, “Still doing it the old way?” is not going to out pull “3 Seps to Winning Customer Loyalty”. In their report, Marketo offers more specific advice to avoid each mistake. In the case of subject lines

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