Monday, 1 May 2017

All That Work … For 49,421 Donors!

Good day, it’s Tom the grouch again. Just browsing through the Fundraising Effectiveness Project’s 2017 report, a marvellous  gift from Bloomerang, DonorPerfect, eTapestry and Neon. The report examines year-to-year fundraising results (2015-16) from the 10,829 clients using the software of these firms. Recently our sector has been losing more donors than gained each year. In some years (in this report), the ratio has been as high as 107 donors lost for each 100 gained. However, 2016 apparently saw a HUGE turnaround … we only lost 99 donors for each 100 gained. Or to put that accomplishment in perspective, the

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