Sunday, 14 May 2017

Are Your Fundraising Emails Getting Delivered?

A new report released today by EveryAction suggests you might be leaving substantial online fundraising revenue on the table (or should I say in the ether?) if your nonprofit is not attending properly to email deliverability issues. Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine the impact of spam and poor deliverability practices. The nonprofits selected represent a variety of ESPs (email service providers) and email list sizes to ensure the results illustrate trends across of the nonprofit community at-large. Their conclusion: “…diminished engagement and soaring spam rates are significantly weighing down nonprofit fundraising potential.” For the

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