Thursday, 11 May 2017

Converting Advocates Into Donors

So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to the (initially incidental) organization or cause that actually benefitted from their social gift. This was the specific point of Roger’s post, Worth The Investment: Third Party Donors. Another arrow in the acquisition quiver that should figure in a HUGE way in 2017 (and 2018, 2019, 2020!)

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