OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to — by email as opposed to real mail? Would you rather receive a JibJab birthday card in your email or the ‘real deal’ in a stamped envelope? Have
Direct Mail … You Know You Like It! posted first on DetectiveServicesMelbourne.blogspot.com
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