Not that long ago, I recall sitting in debates over how nonprofits with ‘strong’ brands to ‘protect’ should behave in the face of online tools that ‘threatened’ the ability of HQ to control the use of their brands. A typical example would be the ‘horror’ of an activist or donor using the nonprofit’s logo in a manner ‘unbecoming’ to the brand … or an inflammatory image or a potentially defamatory comment, perhaps about a prominent elected official. Or, setting off a nationwide wave of ‘Meet-ups’ with no way of controlling the agenda of some ‘rogue’ activist. Much handwringing occurred at such
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