Good Enough Is No Longer Good Enough – Part 2: Commitment

In Part 1 we noted that the days of launching an acquisition campaign without setting aside substantial additional time and funds to properly deal with new donors is a principal reason why organizations find themselves on the decline or plateauing when it comes to growing donor value and net income. Also noted is the importance of concentrating on three key factors essential for substantial growth in donor value and income — donor identity, donor experience and donor commitment. The focus of this post — Part 2 in the series — is on donor commitment. ‘Donor Commitment’ is not

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