Today we focus on research-based best practices — not anecdotes and tribal wisdom — of what produces significant results in launching and growing sustainer programs. Yesterday, in Part 1 of the Blackbaud Institute’s Sustainers in Focus, the spotlight was on the financial pros, cons and myths surrounding monthly giving programs. Having shown the undeniable value of sustainer programs, author Chuck Longfield and a team of experienced collaborators set forth in Part 2 (which you can download free right here ) research-backed best practices for marketing, promoting, soliciting and fulfilling a sustained giving program. As Harvey McKinnon, a pioneer in
Spotlight On Sustainers: Part 2 posted first on DetectiveServicesMelbourne.blogspot.com
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