Way back in 2011 I reported on The Future of Fundraising, a monumental session of brainiacs hosted by Blackbaud and summarized by Adrian Sargeant that sets forth needed changes if our sector is to grow and thrive. It’s well worth reading the summary to see how far we’ve come — or not — in the past six years. Today I want to focus on one of the recommendations from that summary. As I somewhat indelicately put it: “Encourage the adoption of monthly giving. No shit! Serious Monthly Giving or Sustainer programs produce 600% – 800% more revenue. Get to it. Now!” Fortunately,
Spotlight On Sustainers – Part One posted first on DetectiveServicesMelbourne.blogspot.com
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