Worth The Investment: Third Party Donors

  In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors. For those organizations new to dealing with this type of DIY fundraising, there are two principal sources of donor value: 1) the ‘team leaders’ or friends who organize their personal world to help you; and 2) their friends who help them. Thanking, recognizing and staying in touch with the team leaders should be a no-brainer. And hopefully you’re investing substantially in maintaining and renewing their interest in sponsoring/leading

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