Monday, 5 June 2017

Designing A Customer-Centric Organization

In his posts on ‘donor centricity’ (start here and use the links!), Roger strives to separate the wheat from the chaff. As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening. Listening to each donor — in fact reaching out for and simplifying donor feedback — and then acting on the information donors provide. Indeed, if you don’t intend to act, why bother listening … why pretend? Acting on what

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